Project Description

The Thing Orlando is a live event for entrepreneurs that is hosted by Terry Weaver. The existing event website was functioning, but had challenges due to the WordPress theme, abandoned plugins and website copy that needed updating. We collaborated with a team of copywriters to distill the event story and feel into a messaging strategy for the event. The outcome was a cohesive landing page with updated event details and registration information. We also created a template for future events that will make launching new landing pages must more streamlined.