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The Black Tie Formalwear, Fresno

Project Description

The Black Tie is a family-owned men’s formalwear business in Fresno, California. After 26+ years in the community, the store leadership was changing and they wanted to update their website. The goal was to position them as the premiere destination for tuxedo and suit rentals in the area. We worked to craft new website copy that told their story, while also including SEO keywords and phrases to increase search results. We followed it up with new page layouts and development of custom landing pages targeting their ideal customers. Within 8 weeks of launch, they saw dramatic changes in year over year walk-in traffic, with people mentioning they had found them online. Website visits were on the rise and referrals and calls from Google increased weekly.

Project Details


The Black Tie

Project Type

Small Business Website


Messaging Strategy
Website Wireframe

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