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The Spot Archery, Fresno

Project Description

The Spot Archery is a local pro shop with indoor archery range. Their previous website wasn’t driving engagement or leads and they approached us to create a mobile friendly website that showcased their services and expertise. Their strength is face to face sales and service, so we wrote copy to point people towards a call that would lead to a store walk-in. Calls to action included a “Call Now” option, plus a “Click to Call” pop-up that appears during store open hours. Within the first month, they saw a 30% increase in calls to the store and close to 50% increase during peok seasons. These lead to more foot traffic into the store and a steady stream of people looking for pro shop service and archery lessons.

Project Details


The Spot Archery

Project Type

Small Business Website


Messaging Strategy
Website Wireframe

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