Project Description

The Spot Archery is a local pro shop with indoor archery range. Their previous website wasn’t driving engagement or leads and they approached us to create a mobile friendly website that showcased their services and expertise. Their strength is face to face sales and service, so we wrote copy to point people towards a call that would lead to a store walk-in. Calls to action included a “Call Now” option, plus a “Click to Call” pop-up that appears during store open hours. Within the first month, they saw a 30% increase in calls to the store and close to 50% increase during peok seasons. These lead to more foot traffic into the store and a steady stream of people looking for pro shop service and archery lessons.

Project Description

The Black Tie is a family-owned men’s formalwear business in Fresno, California. After 26+ years in the community, the store leadership was changing and they wanted to update their website. The goal was to position them as the premiere destination for tuxedo and suit rentals in the area. We worked to craft new website copy that told their story, while also including SEO keywords and phrases to increase search results. We followed it up with new page layouts and development of custom landing pages targeting their ideal customers. Within 8 weeks of launch, they saw dramatic changes in year over year walk-in traffic, with people mentioning they had found them online. Website visits were on the rise and referrals and calls from Google increased weekly.