Project Description
The Spot Archery is a local pro shop with indoor archery range. Their previous website wasn’t driving engagement or leads and they approached us to create a mobile friendly website that showcased their services and expertise. Their strength is face to face sales and service, so we wrote copy to point people towards a call that would lead to a store walk-in. Calls to action included a “Call Now” option, plus a “Click to Call” pop-up that appears during store open hours. Within the first month, they saw a 30% increase in calls to the store and close to 50% increase during peok seasons. These lead to more foot traffic into the store and a steady stream of people looking for pro shop service and archery lessons.
Project Details
Client
The Spot Archery
Project Type
Small Business Website
Skills
Copywriting
Messaging Strategy
Website Wireframe
